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内容简介

《国际管理(英文版·第5版)》简介:

《国际管理——教程与案例》(英文版?第5版)是一本真正国际化的国际管理教材,由四位欧美著名商学院教授合力打造,自初版起,已在世界20多个国家200多所高校使用,广受师生好评。四位作者在国际企业经营与管理领域均享有盛誉,他们巧妙地将国际管理的理论与实务结合起来,使该书呈现出有别于其他同类书籍的丰富性与多元性。

《国际管理——教程与案例(英文版·第5版)/国际商务经典教材;教育部经济管理类双语教学课程教材》紧紧围绕对于所有企业而言共同的而且重要的国际管理问题,阐述了企业如何在竞争日益加剧的全球环境中走向国际化并成功地开展国际业务。全书体系简明,分为三部分——教程、国际化案例和跨国管理案例,其中,教程部分以简短精炼的文字介绍了国际管理的基本知识和技能,案例部分则以鲜活的个案展示了国际企业管理者所面对的各类实际问题,使读者能感受到决策的挑战性,并发展出适当的对策。

《国际管理——教程与案例(英文版·第5版)/国际商务经典教材;教育部经济管理类双语教学课程教材》根据我国高校双语教学的实际需要,保留了原著教程部分的全部内容,对案例部分则作了适当删减,从原来的32个案例中精选出11个案例,从而使全书篇幅适中,价格合理,非常适合作为本科双语教学教材,也可用作研究生、MBA教材,还可作为企业管理人员的参考书。

作者简介

《国际管理(英文版·第5版)》作者简介:

包铭心(Paul W. Beamish) 加拿大西安大略大学毅伟商学院国际商务教授、亚洲管理学会会长、国际商务学会董事。独立或与他人合作撰写专著40多部,内容涵盖国际管理、战略管理、企业合资与企业联盟等领域;发表论文90多篇,载于管理学会的三大专业期刊及《战略管理》、《国际商务研究》等。曾获管理学会、国际商务学会及加拿大管理科学协会颁发的最佳研究奖。1997年和2003年两度被《国际管理》杂志评为全世界过去十年对国际战略管理文献最有贡献的三位作者之一。1993-1997年担任《国际商务研究》主编,现为九名编委会成员之一。

莫礼训(Allen J. Morrison) 加拿大西安大略大学毅伟商学院国际管理教授、美国加州大学洛杉矶分校访问教授、美国国际管理研究生院国际管理教授。其研究和教学的重点领域为跨国公司战略和全球领导。

安德鲁.英克本(Andrew C. Inkpen) 美国国际管理研究生院管理学教授,其研究和教学领域为跨国公司管理,特别是战略联盟、知识管理和组织学习等。

菲利普.罗森茨韦格(Philip M. Rosenzweig) 瑞士国际管理学院教授,曾执教于哈佛商学院。其研究领域涵盖国际管理的诸多方面,包括组织设计、人力资源管理、跨文化管理及对外投资的伦理问题等。

目录

《国际管理(英文版·第5版)》目录:

PART ONE

TEXT 1

Chapter 1

The Internationalization Process 2

The Global Business Environment 7

The World of International Trade 7

Managing Export Operations 7

Global Sourcing Strategy 8

Licensing 8

The Design and Management of International Joint Ventures 9

International Strategy Formulation 10

The Impact of Globalization On The Organization of Activities 11

The Evolving Multinational 11

The Global Manager 11

Strengthening International Government Relations 12

The Global Leader 12

Ethical Challenges of International Management 12

Managing The Global Workforce 12

Chapter 2

The Global Business Environment 15

Population 16

Countries 20

Economic Development 21

Trade, Natural Resources, and Foreign Investment 24

The Environment 28

Chapter 3

The World of International Trade 32

The International Trade Environment 33

A Framework for International Trade 37

Comparative and Competitive Advantage 40

New Theories of International Trade 44

Real Exchange Rates 48

Demand 53

Chapter 4

Managing Export Operations 56

Factors That Impede and Facilitate Trade 61

Channels of Distribution and Export Marketing 61

Pricing in Export Markets 63

Stages of Export Market Involvement 64

Trade Intermediaries 67

Global Trade and Investment 69

Chapter 5

Global Sourcing Strategy: R & D,

Manufacturing, and Marketing

Interfaces 77

Extent and Complexity of Global Sourcing Strategy 78

Trends in Global Sourcing Strategy 79

Potential Pitfalls in Global Sourcing 82

Value Chain and Functional Interfaces 84

Logistics of Sourcing Strategy 88

Long-Term Consequences 90

Outsourcing of Service Activities 92

Chapter 6

Licensing 97

Chapter 7

The Design and Management of

International Joint Ventures 104

Why Companies Create International Joint Ventures 106

Strengthening The Existing Business 106

Taking Products to Foreign Markets 109

Bringing Foreign Products to Local Markets 110

Using Joint Ventures for Diversification 111

Requirements for International Joint Venture Success 112

Chapter 8

International Strategy Formulation 121

Understanding Industry Pressures 122

Pressures Toward Globalization 122

Pressures Toward Localization 126

Globalization Impacts Industries 132

Globalization Impacts Business Strategy 133

Key Considerations in Adopting An International Strategy 134

Chapter 9

The Impact of Giobalization on the

Organization of Activities 141

Common International Organization Structures 142

Global Affiliates 147

Chapter 10

The Evolving Multinational 159

Introduction 159

Dimensions of Evolution 160

Mnc Evolution as An Integrated Process 165

Chapter 11

The Global Manager 170

Skills of The Global Manager 171

Developing Global Managers 180

Managing International Assignments 181

Chapter 12

Strengthening International Government

Relations 187

Chapter 13

Global Leadership 198

The Importance of Global Leadership 199

The Characteristics of Effective Global Leaders 201

The Paradox of Global Leadership 207

Chapter 14

Ethical Challenges of International

Management 210

Ethics Involve Two Types of Actions 211

Philosophical Perspectives 215

An Individual Responsibility 218

Integrity Is Good for Business 219

Chapter 15

Managing the New Global

Work force 222

What Do We Mean By ¡°Diversity¡± ?223

Diversity in Multinational Firms 225

The Limits of Diversity 226

What Do We Mean By ¡°Consistency¡± ?226

Achieving Consistency and Diversity 227

Recommendations for Multinationals 228

PART TWO

CASES ON

INTERNATIONALIZATION 235

Chapter 16

The Global Branding of Stella Artois 236

A Brief History of Interbrew 236

The International Market for Beer 237

Beer Industry Structure 238

Interbrew¡¯S Global Position 238

Interbrew¡¯S Corporate Structure 239

Recent Performance 240

Interbrew Corporate Strategy 241

The Evolution of Interbrew¡¯S Global Brand Strategy 243

Stella Artois as Interbrew¡¯S International Flagship Brand 244

Stella¡¯S Global Launch 248

Current Thinking 249

Chapter 17

Swatch and the Global Watch Industry 253

Early History 253

Postwar Competitive Changes (1945 to 1970) 255

Changing Technologies (1970 to 1990) 257

The Japanese Industry 257

The U.S. Industry 258

Watchmaking Activities in Hong Kong and Korea 258

The Swiss Industry Responds Slowly 259

Competing in Real Time (1990s) 261

Developments in The Hong Kong and Japanese Industries 264

The U.S. Industry 265

New Entrants in The 1990s 266

The Swiss Industry in The Late 1990s 267

Strategic Decisions 270

Chapter 18

Cameron Auto Parts (A) ¡ªRevjsed 272

History 272

Recovery and Diversification 273

Marketing The New Product 275

Financing Plant Capacity 276

Foreign Markets 277

A Licensing Opportunity 278

Chapter 19

Euro-Air (A) 281

The World Airline Industry1 281

Euro-Air 285

Airline Passenger Fair Treatment Initiative 285

Compensation 285

Chapter 20

Selkirk Group in Asia 287

Selkirk Brick¡ªA Family Business for Over 100 Years 288

The Selkirk Group¡ªDiversification in The 1980s and 1990s 289

Asia¡ªA Selkirk Success Story of The 1990s 291

Sales Distribution Agreement in Japan 293

The Export Function in Selkirk Brick 294

Looking to The Future of Asia 295

Industry Competition 298

PART THREE

CASES ON MULTINATIONAL

MANAGEMENT 301

Chapter 21

Samsung China: The Introduction Of

ColorTV 302

The Chinese Economic Environment in 1995 302

The Tv Industry 307

Home Country (South Korea) 308

Samsung¡¯S Experience in The U.S. 308

Samsung¡¯S Market Participation in China 311

Options and Controversies 313

Chapter 22

Quest Foods Asia Pacific and the CRM

Initiative 315

The Food Flavoring Industry 316

Delivering Increased Value-Added Services 317

The Competitive Landscape 318

Quest International 319

Quest¡¯S Bpr Process 321

Knowledge Management At Quest 321

Quest¡¯S Crm System 322

Major Steps in Rolling Out Crm 324

Timing and Location Issues 324

Under Pressure 325

Moving Forward 326

Chapter 23

Meridian Magnesium: International Technology Transfer 328

The Automotive Parts Industry 328

Meridian Magnesium Incorporated¡ªCorporate History 329

Meridian in 2000 330

Meridian¡¯S Goals 330

Len Miller and Gto 331

Core Technologies (Ct) 332

Meridian Products Division (Mpd)¡ªStrathroy, Ontario, Canada 333

Meridian Products of America (Mpa)¡ªEaton Rapids, Michigan 333

Meridian Products of Italy (Mpi)¡ªVerres, Valle D¡¯Aosta, Italy 334

Notes From An Interview With Richard Berkmortel 334

Plant Attitudes 335

Choosing Technology Projects 335

A Successful Project¡ªIn-House Recycling 335

A More Typical Project¡ªSf6 Pulse System 335

A ¡°Failed¡± Project¡ªGas Displacement Pumps 336

Communications 336

Improving Ct 336

Understanding The Plants¡¯ Perspectives 337

Chapter 24

Whirlpool Corporation¡¯s Global

Strategy 338

The Appliance Industry in The Late 20th Century 339

Whirlpool Corporation 341

The Globalization of Whirlpool 343

Developing and Implementing The Global Strategy 344

Problems for Whirlpool 346

Asian Expansion 348

Latin American Expansion 349

Chapter 25

Bristol Compressors, Asia-Pacific 352

Company Background 352

Initial Expansion Efforts 353

Asia-Pacific Infrastructure Is Established 354

Slow Beginnings 354

Increasing Management Bench Strength 356

Moving Forward 362

Chapter 26

Mabuchi Motor Co., Ltd. 364

A Brief History of Mabuchi Motor Co., Ltd. 364

The Electric Motor Industry 366

Mabuchi Management Style and Organizational Structure 367

Mabuchi Corporate Strategy 368

Strategic Initiatives At Mabuchi 369

The Plan to Develop A Training Program for Foreign Managers 370

A Review of Nihao 370

The Implementation of Nihao 371

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